FAQs
Have you got questions about our digital services? You’re in the right place. Explore our FAQs to learn how Zesty Digital Studio can help your business thrive online.
Your questions, answered
Choosing the right digital support partner is a big decision, and we’re here to make it easier. Whether you’re curious about websites, content creation, social media, or digital strategy, this page covers the most common questions we get.
Still unsure about something? Don’t hesitate to reach out, we’re happy to help.
General Questions
We work with small and medium-sized businesses across a range of industries – from early childhood education to trades, retail, coaching, and creative services. If you’re looking to grow your online presence, we can help.
We take a personal, partnership-based approach. You’re not just a project – you’re a business we genuinely want to see thrive. We combine technical expertise with business know-how to deliver digital strategies that work.
Absolutely. You can start small and scale up as you grow. Many of our clients begin with one service, like a website refresh, and later add social media or digital strategy support.
We take the time to get to know your business through onboarding and strategy sessions. From voice and visuals to values and goals, everything we create is designed to feel like you.
It’s a relaxed, no-pressure chat where we learn about your business, talk through the digital support you need, and recommend the best next steps. No hard sales – just practical advice.
Absolutely. If you need help implementing a tool or integrating it into your systems, we’re here to support you every step of the way.
We start with a discovery call to understand your specific challenges, goals, and business needs. From there, we create customised strategies that align with your vision and the stage your business is in.
We work with small to medium-sized businesses across all industries, particularly those ready to grow or seeking clarity in their next steps. Whether you’re solo or leading a small team, our mentoring is designed to support you.
No, the discovery call is completely free. It’s simply an opportunity for us to understand your needs and for you to see if we’re the right fit for your business.
Yes! It actually doesn’t matter where in New Zealand your business is based (even if you’re running it from overseas), we have plenty of options for working together.
If we need to process hard-copy (invoices or receipts) we can courier them, or we can look at other options from scanning or taking photos on your phone, or we can create a QR code which links to a google form enabling you or your team to easily upload photos of the hard copy items.
There are plenty of ways we can work together, and we’re looking forward to doing so! We currently have clients in Auckland, Waikato, New Plymouth, Nelson, Melbourne and Sydney, and of course Lower Hutt and Wellington.
The reality is, it’s hard to set up your business properly if you don’t have one, so the answer is yes.
The next question is What is your Gmail used for?
Verifying your business on Google Business and Google Maps. This is essential as Google Business has taken over from the old Yellow Pages. This is now the most used business directory.
Signing into tools and services; anywhere that has a google sign in. Using a google sign in wherever possible helps to keep your passwords under control and keeps everything secure. It also keeps it separate from your personal profiles, helping to control your data.
Linking all the separate pieces of your website and your entire business together.
It allows us to work with you through a shared workspace. Using Chrome, we can all sign into the same space, allowing us to use the services you need and keep everything nice and tidy for you. No more sharing passwords and details.
If you’d rather not share this gmail, we can create a separate administrative email.
One of the biggest lessons I learnt was when we needed to close our business down, I still needed to communicate with the insurance company and a few of our suppliers. Our main email address was closed with our website, and so it fell to the gmail account to do the heavy lifting. I was grateful to have this secondary account to link everything together.
Zesty Team Questions
We work with small to medium businesses across a wide range of industries – from wellness to trades, education to ecommerce. If you need digital support, we’re here to help.
Absolutely. Whether you need full-service digital support or help with one specific project, we’ll tailor a package that fits your business and your goals.
We use tools like Zoom, Slack, email, and project management software to stay connected and collaborative – no matter where you’re based. You’ll always know where things are at.
With Zesty Digital Studio, you’re not relying on one person to wear every hat. You get access to specialists – from strategists to designers – working together to support your business, without the overhead of a full-time hire.
If your to-do list is growing, your content feels inconsistent, or your website hasn’t been touched in years – that’s a sign it’s time to bring in support. We’ll help you get clarity, build a plan, and take action.
Zesty Digital Studio Service-Specific Questions
Website Design & Creation
Our timelines vary depending on the package and complexity of your site, but most websites are completed within 6-8 weeks from the start of the project.
Absolutely! We can create engaging copy for your site and source high-quality images if needed – or work with what you provide.
Yes, all of our websites are fully responsive, meaning they’ll look great and function seamlessly on any device.
We primarily use WordPress for its flexibility and scalability but can work with other platforms if required.
Why WordPress? While other platforms might seem attractive with lower entry fees, those costs often climb quickly as you start adding features like e-commerce, payment gateways, booking systems, or additional users. The more you need, the higher your monthly costs become. Plus, these platforms can lock you into their ecosystem, making it difficult (and often expensive) to move your website elsewhere if you decide to switch. I’ve even heard designers compare them to “digital traps” – tempting you with low upfront fees, only to tie you into ongoing costs and limitations.
With WordPress and its e-commerce add-on WooCommerce, you avoid those restrictions. WordPress is an open-source platform, meaning the software itself is free to use, robust, and constantly updated by a global community of developers. This translates to a highly secure and flexible platform. As long as your site is maintained and plugins come from reputable sources, your website will remain secure and functional. Think of it like putting on your seatbelt – with regular updates and good practices, your site is protected from potential risks.
But here’s where WordPress really stands out: scale and transparency. WordPress powers about 43.5% of the internet, which means there’s an immense community constantly improving and safeguarding its code. If a vulnerability is found, it’s identified and fixed rapidly, with updates often rolled out within hours. Compare that to private platforms, which may have fewer resources, slower fixes, and varying levels of transparency about security breaches. With WordPress, I can confidently say that you have control over your site’s safety and functionality, without being at the mercy of a platform’s priorities or profit margins.
Kadence is a powerful toolkit that enhances the way WordPress works, giving you more flexibility and functionality without compromising speed or simplicity.
Here’s how it works: WordPress uses a system called Gutenberg blocks, where you add “blocks” like headings, text, images, or other elements to build a page – think of it as a digital version of Publisher. Kadence adds an extra layer of functionality with its advanced blocks and plugins, designed to enhance (not replace) Gutenberg. This makes creating pages faster, easier, and an all-around smoother experience. Plus, because Kadence is lightweight, your site stays speedy and efficient.
Kadence also offers professionally designed templates that help speed up the design process. These templates provide a solid starting point for your website, showcasing the latest design trends and Kadence features. Think of it like having a blueprint to guide your project – it’s so much easier to create something beautiful when you have a clear starting point!
At Zesty, we hold a developer licence for Kadence. This allows us to provide you with access to premium Kadence products as part of your website build. With Kadence and our expertise, we create stunning, professional websites that are not only user-friendly but also designed to delight your customers.
We prioritise using web hosting providers based in New Zealand and Australia to ensure the best performance, reliability, and support for our clients. Here’s why it matters:
- Faster website speeds: Hosting your website closer to your target audience significantly improves loading times. Faster websites not only enhance the user experience but also contribute to better SEO rankings.
- Data security and compliance: Local hosting ensures your website data is stored within NZ or Australian servers, adhering to regional privacy laws and regulations. This gives you peace of mind knowing your data is secure and compliant.
- Personalised support: Local hosting providers understand the unique needs of businesses in NZ and Australia. Should an issue arise, you’ll benefit from prompt, personalised support in your time zone.
- Reduced latency: With servers geographically closer to your audience, latency (the delay in transferring data) is reduced. This is especially important for websites with high traffic or complex functionality.
By hosting locally, we ensure your website delivers top-notch performance and provides a seamless experience for your customers, all while supporting regional businesses.
Yes, we offer ongoing maintenance packages to keep your site updated, secure, and running smoothly after launch.
Social Media
Given the unique nature of your business, your social media package will be different to the next persons. After we’ve had a chat, we can discuss your budget and what approach will suit your business and your audience best.
We work with you to understand your brand, audience, and goals. From there, we create a tailored content strategy to ensure every post aligns with your business objectives.
We work with all major platforms, including Facebook, Instagram, LinkedIn, and Pinterest. Let us know which platforms are key for your business, and we’ll focus our efforts there.
Publer is our recommended social media scheduling tool which we can post to all your social media platforms with ease, as well as track analytics and more. You can check it out here for free: https://go.zestyva.co.nz/Publer
We partner with Kristine L’Estrange Digital Marketing for paid social media campaigns. Krissy can manage everything from ad creation to targeting and optimisation to ensure you get the best results from your investment.
Digital Audits
Our audit reviews key areas of your digital presence, including your website, social media platforms, email marketing, SEO, and overall branding. We assess performance and provide recommendations tailored to your goals.
A Digital Audit is perfect for businesses that want to understand how they’re performing online and where they can improve. Whether you’re new to digital or have been online for years, we’ll meet you where you are.
Most audits are completed within 1–2 weeks, depending on the size and scope of your digital presence.
Absolutely! Once the audit is complete, we can work with you to execute the plan, whether that’s improving your website, managing social media, or launching email campaigns.
Email Marketing
We handle everything from newsletters and promotional campaigns, to creating automated sequences like welcome emails and abandoned cart reminders.
Yes! We’ll craft engaging, on-brand copy that resonates with your audience and drives action.
Absolutely. We can create strategies to help you attract more subscribers, such as lead magnets, sign-up forms, and pop-ups that convert.
We work with popular email platforms such as GoHighLevel, Mailchimp, ActiveCampaign, Klaviyo, and more – let us know what you’re using, and we’ll adapt.
Let’s work together
Let’s grow your digital presence, without the overwhelm.
Whether you’re ready to build a standout website, hand over your social media, launch email campaigns, or uncover what’s holding your digital presence back with a digital audit, Zesty Digital Studio is here to make it easy.
Book your free discovery call today and let’s talk about how we can support your next big move online.