Success Stories
Real businesses, real results. Discover how Zesty has helped businesses like yours overcome challenges, streamline operations, and achieve their goals.
Mad Skillz
Website Design & Development
What we did
Mad Skillz is led by Madeleine Booth-Smits, who provides strategic business support and thoughtful editing services for two distinct audiences; women-led wellness businesses and indie authors. Her existing website no longer reflected the quality, depth, or elegance of her work, and it did not clearly communicate the two different arms of her business.
The goal of this project was to rebuild the Mad Skillz website with a more modern, refined look and feel, while improving the user experience and clearly showcasing Madeleine’s two core service offerings. We focused on creating a website that feels calm, confident, and aligned with her brand, while also making it easier for visitors to understand her services and take action.
We reworked the site structure and UI to clearly separate and highlight each business arm, ensuring both audiences can easily see themselves reflected in the content. Alongside the visual refresh, we also integrated practical functionality to support Madeleine’s workflow and reduce friction around bookings.
We provided the following services:
- Full website redesign and rebuild with a modern, elegant aesthetic
- UI and layout rework to clearly showcase two distinct business arms
- Improved content flow to guide visitors to the right services
- Brand-aligned design to better reflect Madeleine’s tone and values
- Calendly integration to streamline appointment booking
- Website setup, testing, and launch support
Results
The new Mad Skillz website now reflects the professionalism, clarity, and calm confidence of Madeleine’s work. The updated design feels significantly more modern and polished, while the improved structure makes it immediately clear how her services support both wellness businesses and indie authors.
Visitors can now navigate the site intuitively, understand which services are right for them, and book appointments with ease. Behind the scenes, the Calendly integration has simplified the booking process, reducing admin and creating a smoother experience for both Madeleine and her clients.
Overall, the website has shifted from feeling dated and fragmented to feeling cohesive, elegant, and purpose-driven, supporting Madeleine’s business as it continues to grow.
Working with us, in their own words…
The team at Zesty is absolutely amazing! I worked with them to create a new website, and they truly took the time to understand me and my vision. I felt completely seen and supported throughout the entire process. They delivered a website that feels so authentically me.
Within just a few weeks of launching, the new site helped me land a new client, which says it all!
I also can’t praise Heidi’s mentorship and patience highly enough. She is an exceptionally honest yet kind mentor who has supported me greatly in my business. Her guidance has been priceless, and she’s definitely my go-to person!
