Our Story
From digital strategy to storytelling, discover how Zesty Digital Studio was born and why we’re passionate about helping businesses grow in the digital space.
How Zesty Digital Studio was born
Zesty Digital Studio was created with one clear purpose: to help small business owners build a powerful online presence without the overwhelm.
Founded by Heidi Wruck, a long-time business owner with a strong background in web strategy, branding, and digital marketing, Zesty Digital Studio evolved from years of hands-on experience supporting businesses behind the scenes. What started with supporting admin and operations quickly expanded into helping clients elevate their digital identity – from websites and email marketing to content strategy and social media campaigns.
We know that for small business owners, managing the digital side of things often falls to the bottom of the list. Our team of experts is here to change that. With Zesty Digital Studio, you get more than just digital services – you gain a trusted partner committed to your business’s success.

73%
of small businesses say they don’t have time to manage their digital marketing effectively.
(Source: Semrush 2023)

A bit about Heidi
From early learning to digital leadership – a passion for building better businesses
Heidi’s journey into the digital world didn’t start behind a screen – it began in early childhood education, mentoring childcare centres in London. From managing a rental company and running her own in-home childcare service, to helping run a retail business alongside her husband, Heidi’s experience spans industries, challenges, and hands-on business growth.
What all these roles had in common? A love of solving problems, refining systems, and creating clarity from chaos.
The drive behind Zesty Digital Studio
After years of building businesses from the ground up, Heidi saw a consistent pattern: small business owners were brilliant at what they did – but digital tasks like websites, content creation and customer engagement were draining their time and energy.
So she created Zesty Digital Studio – a team of digital creatives who take care of the strategy, content and tech behind your brand. From user-friendly websites to social media content, email marketing and CRM setup, Zesty Digital Studio exists to help small businesses thrive online.
Heidi leads with creativity, clarity and a deep understanding of what it takes to grow a business – because she’s done it herself.
Who we’ve worked with
Let’s work together
Start your digital transformation today
We’re here to make the digital side of your business easier, more strategic, and more effective. Book a free discovery call with Heidi and find out how Zesty Digital Studio can bring your brand to life online.